Just Another Whiny Indie Pub Rant

It appears that the American Christian Fiction Writer's Association is jumping on the bandwagon. 

The Indie Author bandwagon, that is.

It's not surprising.  One by one,  industry moguls are moving over to the other side of the Indie publishing debate.  Self-publishing has come of age.  

One of the latest big shifts came when Jerry Jenkins, best-selling author, with Tim LaHaye, of the Left Behind Series finally "saw the light."  

Some months ago, on Facebook, I jokingly suggested to him that he review my indie-published novel in exchange for the pre-publication review I gave one of his new police thriller manuscripts.  He wrote back with a "no" to the review request (surprise, surprise), a passionate diatribe in support of traditional publishing, and a categorical relegation of all indie published books to the file 13 slush pile.  

"If your book is really good," he said, "you should find a traditional publisher."

I thanked him for his advice.  I didn't bother telling him I was foot-sore from pounding the pavement to the doors of traditional publishers, and on crutches from getting that same foot smashed by those doors, which always slammed halfway through the first sentence of my elevator pitch.  

Then, lo and behold, in March, 2013, we get a news flash.  Jerry Jenkins has started his own self publishing company.  He actually said, on Facebook, "I saw the light."  Now he's charging big bucks to help independently published authors "prove their worthiness in the market."

I wish I could say he saw the light because he saw my manuscript.  Alas, he hasn't read it yet, and I can't afford the fee he would charge me to do so. But his conversion experience is indicative of where the industry is going, and has been going for the last several years.  

So back to the ACFW.  Below are excerpts from an e-mail they sent me this morning in response to my recent cancelation of my membership in their organization.  If you're a Christian Indie author you might be interested.
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Dear Ginny,

It’s great to connect with you again through email. Whether your affiliation with ACFW was long-term or short-term, please know you have been missed.

Life sometimes takes us in different directions than we expect, or even different from what we want. That may have happened to you. But sometimes it brings us back full circle. If you’re still interested in writing Christian fiction, consider joining ACFW again. ACFW continues to offer quality skill training for novelists, as well as education in the industry.

We wanted to make you aware of some recent and upcoming changes in ACFW that are tailored to meet a wider range of needs.

When ACFW first began, the organization focused solely on helping authors improve their craft with the goal of signing with a traditional publisher. Times have certainly changed! Many authors are now either publishing independently or are “hybrid” authors—involved in both independent and traditional publishing. The ACFW Executive Board agreed ACFW needs to be an organization that helps all novelists, regardless of which path they choose.

In full recognition of changes within the industry, independently published books will be allowed entry into the Carol Awards beginning in 2015.
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This is a good first step.  It might be useful to some Indie authors. But it's only encouraging if you've already done, by yourself, the marketing work a traditional publisher would normally help you do.  

Read on. 
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In fairness, independently published authors must also meet a certain standard to enter the Carols: a “Qualified Independent Author” status. The QIA status will require the author to show proof of a minimum of $4000 earnings within a consecutive 12-month period on one independently published Christian novel. Once the status is reached, it is permanent.

These requirements are in keeping with standards currently used within the independent publishing industry. And they are designed to level the playing field between traditionally published authors, whose path includes successfully navigating through professional channels, and independently published authors who successfully navigate the challenges of publishing on their own.

The same qualifications for the Carol Awards will apply for those wanting to list their novels on Fiction Finder: traditionally published books must be released by an ACFW recognized publisher, and independently published books must be from an author who has achieved the Qualified Independent Author status.
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I'm not complaining about these stipulations.  There's still a need to screen self-published books and the ACFW needs such guidelines to maintain professional standards. If they didn't they'd be in danger of becoming bedfellows of vanity presses.  

But it's still hard for those of us who have well written books and don't know how to get them noticed in the marketplace.  It's not our manuscripts that are being screened in this case, it's our marketing success level.  

And that's fair too.  We can't expect anyone to lift us out of the promotion difficulties every author, and publisher--traditional or indie--has to deal with.  And I'm not knocking the ACFW either.  It's a great resource and support for any Christian writer, as Robin points out.   

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ACFW is the place to be if you’re writing Christian fiction. Veteran writers and relative newcomers are improving their craft, understanding the needs of the market, and going on to publication and award honors.

We’d love to have you rejoin the circle and help form part of this vital community focused on fiction.

Robin Miller
ACFW Executive Director 
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Next post I'll give my reply to Robin's invitation, explaining in greater detail some of the difficulties Christian indie authors face, and talking about my experiences with editors at ACFW conferences.

Thinking Like a Publisher: Hot Button Topics

Self-publishing authors need to think like traditional publishers. 

AN EYE FOR GLORY

A couple of years ago I met a writer at the ACFW conference who had just finished a novel set in the time of the American Civil War.  We talked about the book, and it sounded interesting enough that I asked if I could read the manuscript.  He graciously consented and gave me a copy. 

The story idea was intriguing, about two soldiers, strangers on opposite sides of the war, meeting just before one of them dies at the hands of the other.  In his last moments, the dying man asks his killer to deliver a Bible to his loved ones back home. 

The story sounded like a winner, but I could tell from even the little I knew about fiction writing at that time that the manuscript would need some major revisions. I sent it back to my friend with suggestions about how he should change it and wished him well, but, in my great wisdom, I didn't think he'd succeed in his search for a publisher.

Within a few weeks he sent me word that the Zondervan editor he'd met at the conference had loved the manuscript and had offered him a contract.  Two years later, in 2011, An Eye for Glory came out and sold well.

The manuscript did need major revision.  I'm sure both Karl and his editor worked hard to make it publishable.  So why was the traditional publisher so keen to go with the book?

Because the Zondervan editor was alert to hot topics.

AN EYE FOR HOT TOPICS

In January, 1861, the south seceded from the Union and the American Civil War began. January 2011 was the 150th anniversary of that historical event.  Small towns all over the southern U.S. would be putting on pageants to celebrate the battles; museums would be setting up special book displays on the topic; and tourists would be streaming into the area all year.

Sue Brower, the savvy Zondervan editor who loved my friend's book, was looking ahead.  She knew, back in 2009, that by 2011, when the book would be published, they'd have a specific target audience big enough to make publication profitable.

Traditional publishers think into the future.  They have to, because publishing takes time.  At least two years if it's done right.  This is true for both traditional and self-publishing.  Though the actual publishing process can happen in days if you do it yourself, the editing, manuscript preparation, and marketing plans--all essential elements of a marketable product--take time. 

Zondervan's timing was perfect.  So was the editor's visionary eye.

A LITTLE MORE THAN A SHOT IN THE DARK

Such perfection doesn't always happen.  It's hard to predict trends and future events accurately.  But looking ahead is useful if you're wanting to produce a book that will appeal to enough readers to make your efforts worthwhile.  And gearing both your story and your marketing strategy toward that predicted trend or event can pay good dividends.  

Sometimes the marriage of story and hot topic happens without planning.  When I started writing Zinovy's Journey over 35 years ago, I had no idea what environment the book would be birthed into.  I wasn't even thinking ahead to publication.  I just knew I had to write this story about life on earth after the-end-of-the-world-as-we-know-it. 

The book was published in October of 2011, sliding neatly into the hot button atmosphere of end-of-the-world, doom-and-gloom predictions.  Two years ago, there were over 6,000,000 page hits a month on the official December 21, 2012 website.  I'm sure there are more today.  I'm preparing a strategic marketing blitz on that target audience between now and December 21st. 

PLANNING TOWARD HOT TOPICS

If you're planning to publish a book it makes sense to spend some time researching genre and reader market trends.  If you've got a manuscript ready to publish, even a few editorial tweaks could steer the story into more marketable directions.  

Google makes it easy to do this research, as usual.  In just a few minutes I found the following two websites.  There must be many more.  If you find some let me know.  I'll re-post any good sites you comment on.

Eleven Hot Topics Sci-Fi Isn't Afraid to Engage. 

Pew Research of Social Trends.

HOT ON THE TRAIL

We writers have to tell the story that's in us.  But if we want the story to resonate with readers, we need to spend a bit of time hot on their trail.  Hot button topics will help us find pathways that will benefit both ourselves and our readers.